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    How to protect your brand name?
    Posted: 2012-06-27 08:44:32

    Sometimes, when launching a new business, picking a name and coming up with the brand identity seems like the hardest part. Often business owners make the decision to depend on existing ideas, picking a generic name, and hoping that the product or service will speak for itself.

    Although the quality of product or services provided is important for the advancement of any given type of business, having a recognizable and secure branding will play a major role in the overall success of the business.

    So how do you build and protect your brand identity? Here are some ideas you may want to consider:

    Pick a unique name. It is often easy to take the safe or easy road when it comes to picking a business name, but a creative name will push you that much further ahead of your competition.

    Make sure that you have strong branding. Have a creative logo, good company colors, and an appropriate mascot (if applicable). A strong logo must be visually unique, yet indicative of the kind of product you produce, or service that you provide. Sticking with colors appropriated by the industry is generally a good idea, but make sure you use these associated colors in your company’s print and online material. Continuity is the key to an easily recognizable brand.

    Flush it out. Once you are satisfied with the idea of your branding, it is a good idea to put it everywhere. On any material released or issued by your company. Use elements that are appropriate. ALWAYS use your logo.

    Register your trademark even though you are not required by law to do so. It will usually pay off in the end.

    Incorporate your company. Make sure that you are the only company with that name in the circuit within which your company operates.

    Track your online presence, and use your findings to increase it. The more people see you online, the more valuable your brand becomes. 

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