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  • My Legal Briefcase

    Twitter for Lawyers, Part 1
    Posted: 2011-08-08 07:30:56

    omotesando10fTwitter is an easy-to-use tool for staying in touch with and expanding your social network. It allows you to stay abreast of new developments in the legal profession (and in whatever you’re interested in) and to interact with other users. After you create an account, you can follow the feeds (lists of updates) of other users, and put updates on your own feed.

    In its beginning, Twitter had a reputation for being a site where people post Facebook-like status updates about irrelevant things like where they ate lunch or how they feel that day. Soon after, professionals 25 to 40 years old seized on Twitter’s potential as a networking tool, and now comprise Twitter’s largest user demographic. Nowadays, when meeting somebody in person, a professional usually gives his/her Twitter handle (user name) along with their ‘traditional’ contact information. And, unlike on Facebook and Google+, businesses are allowed to set up and use Twitter feeds.

    More and more professionals are using Twitter for its three main functions:

    - news aggregator: a Twitter feed is a constant stream of updates from the feeds that one follows. Law firms, for example, like to share law-related news that they find interesting, and law bloggers like to promote their new posts on Twitter. Twitter’s format allows you to read succinct summaries of news and updates, and to easily access full articles or posts if you would like to read them. No longer do you have to manually access each blog and news site that you like to read!

    - social-networking tool: Twitter is great for continuing relationships with contacts new and old. If you met someone at a conference, and you have that person’s Twitter handle, you can write them a tweet saying, “It was great to meet you at (conference). I look forward to staying in touch!”. If there is someone that you want to connect with but have never met, Twitter interaction allows you to introduce yourself unobtrusively. You can follow that person’s feed, respond to their tweets and retweet interesting tweets of theirs – all in the hope that they will do the same to you.

    - job-hunting tool: Companies, especially tech companies, are using Twitter more and more as a recruiting tool. Twitter has not become a mainstream recruitment and job-hunting tool in the legal profession – yet. But if you are looking to expand your experience in other sectors, you can make some good connections on Twitter. When screening job candidates, a company is likely to look at each candidate’s Twitter feeds (and search the candidate in Google – check out this post about managing your reputation on Google) to gauge his/her level of involvement and interest in that company’s industry. If there is a company you think you want to work for, follow its feed and see what its staff are writing about and doing. Companies sometimes advertise open positions on Twitter as well.

    Part 2 of this series will discuss tips for staying connected to and active on Twitter. See you on Twitter! And don’t forget to say hello to us on our feed, @MySmallClaims!

    Disclaimer: Content on this website is provided for informational purposes only and does not constitute a legal advice.