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  • My Legal Briefcase

    Twitter for Lawyers, Part 2
    Posted: 2011-08-10 06:12:01

    Airplane hallwayAs a way to stay up to speed and in touch, Twitter is great for professionals, including lawyers. It’s very easy to sign up for an account, but getting more from that account takes a bit of work (only a bit!). The first step is to follow other Twitter accounts. Follow accounts whose tweets you are genuinely interested in reading – these accounts might belong to other legal professionals, news organisations, hobby associations, etc. Most Twitter users are nice and will follow your feed back – especially if you have interesting content on your feed. Tweeting might seem a little odd at first, but soon enough you will be in the midst of doing something interesting or important and you will realize, “I definitely should tweet about this.”

    Obviously, maximizing the benefits of your Twitter account involves regularly tweeting, conversing, and connecting with other people. But doing so doesn’t have to eat up all of your time.

    Here are five helpful tips to work Twitter into a busy schedule:

    1. Schedule tweets: there are online programs (e.g. HootSuite) that allow you to submit tweets to publish in the future. This means that your feed can update regularly without you being on Twitter all the time. An alternative to HootSuite is TweetDeck – bear in mind that TweetDeck is software, while HootSuite is entirely online (making it accessible from any machine with an Internet connection).

    2. Create lists: lists organize people into different categories, so you can easily find tweets belonging to a certain group of people (e.g. other lawyers). You can even make a ‘VIP’ feed with tweets from those you want to connect with.  For those using Twitter as a news aggregator, lists are a great way to organise news into category feeds.

    3. Make Twitter easily accessible: If you have a smartphone with a Twitter application, you can tweet anywhere (assuming that you have a data plan or access to WiFi): while travelling to and from work, during lunch or at the courthouse.

    4. Curate: It is easier to re-tweet content or converse with people than create new content, so read and reply to what you find intriguing.

    5. Converse with people: Twitter is about relationships consisting in concise, to-the-point conversations. Twitter is a fast-paced, interactive environment, so chat whenever you can.

    Being busy at work does not preclude having an interesting, interactive Twitter feed that others want to follow and read. Feel like you have nothing to tweet? You never know what topic will start a conversation or spark interest among your followers. If you want some topic ideas, check out our feed at @MySmallClaims.

    For more information: GigaOM has a well-written (and eminently true) collection of Twitter’s ten upsides and downsides, as well as some advice on using Twitter to manage your time.

    Disclaimer: Content on this website is provided for informational purposes only and does not constitute a legal advice.