Writing Reviews Online
People have come to rely on reading online reviews so much that for some businesses, their online reputation can be a very serious matter. Some businesses take their reputation seriously enough to go to court over, and that can make writing a negative review somewhat daunting. It is important to realize the difference between a negative review and a defamatory review. Writing a well written negative review can not only benefit yourself and the community, it makes litigation against you less likely, and easier to defend.
To better navigate the process of writing a negative review, follow the three steps below.
1. Understand what defamation and libel is, and make sure your review isn't defamatory.
Put simply, a high quality negative review is one that informs other members of the community about your experience with a business. High quality reviews share facts (things that you can proove) and opinions (how you felt about the experience).
A review that is defamatory exists mainly to express how angry or upset the review feels, and to damage the reputation of the business.
2. Decide how serious the business is, and how solid your defence is.
Sometimes there are disagreements between businesses and reviewers about what is and isn't defamation. But sometimes one of the parties is just a bully. Threats of legal activity can be scary, but before you do something drastic like taking down the review, or sending off an angry an defiant email, consider the following questions:
3. Read about the libel process, and decide how far you are willing to take your defence.
While court can be time consuming and expensive, but sometimes it is unavoidable. Read a little bit about the court process and when to know that you've passed the point of no return.
Disclaimer: Content on this website is provided for informational purposes only and does not constitute a legal advice.